In August 2009 IRIS SAIC, launches the campaing ¨Use Zitron and hang the gloves¨. The high concentration of Zitron Detergent it makes easier and effective the kichen cleanning, with a shining touch, without to much effort. Thanks to Zitron, the housewife stop fighting with the dirtness, as a boxer.... thats the reason of the slogan "hang the gloves"

• Zitron is the only Dish Washer Detergent in the market with a high concentration that without damaging the hands, last 4 four times more than other product.
• To this campaing in mass media and public roads, and adding the activity in Asuncion and surroundings Supermarkets. This activities consist in the give of balloons in gloves shape for promotions to the kids with the slogan, ¨Use Zitron and hang the Gloves¨ handing discount voucher and decoration on the Food Courts of the principal supermarkets.